In our latest podcast, recruitment maverick Patrick Waites pulls back the curtain on his bold move into the US market, setting his sights on Austin, Texas.
He openly discusses the rollercoaster ride of challenges and opportunities, revealing why the US was always a prime target:
"Massive market, massive opportunity."
For Patrick, it was a no-brainer.
But he doesn't shy away from the nitty-gritty of establishing a US presence. He delves into the meticulous planning involved, from deciphering state-specific regulations to tackling the visa process head-on. His frankness provides a treasure trove of insights for anyone considering a similar venture.
Austin wasn't plucked out of thin air; Patrick handpicked this buzzing city for its reputation as a tech mecca and talent hotspot. And his ambitions don't stop there. He has his eyes set on a network of six US hubs by 2030, showcasing his unwavering determination to conquer this vast market.
Patrick's experience has taught him valuable lessons, and he generously shares them with listeners. He stresses the importance of tapping into expertise from seasoned pros who know the US ropes, and emphasizes that in a market that's constantly shifting, agility is key. He reveals how he stays adaptable to maintain a competitive edge.
Ready to hear Patrick's US expansion story straight from the horse's mouth? Then tune in to the full podcast episode.
