By bringing data and gamification together, we're on a mission to make every recruiter feel unstoppable. This is the story of how two developers turned a simple idea into a global movement.
The numbers speak for themselves. OneUp is transforming recruitment teams across the globe.
Every unstoppable team starts somewhere. Open the book and turn the pages to read ours.
Every unstoppable team starts somewhere - here's ours.
It began with our co-founders, Derry and James. As developers, their ethos was simple: build cool things and solve interesting problems.
James spent 18 months in door-to-door sales, where performance was tracked with tallies on a whiteboard. Both founders were lifelong gamers — they knew how competition and the thrill of achievement keep people coming back.
So they asked a simple question… why couldn't work feel more like play?
Wins felt fleeting. Losses felt personal. And the link between daily effort and real results was totally invisible.
Sales is a tough, gruelling job full of rejection. So we took the principles that make games so engaging and brought them to the sales floor.
The mission was born: to make success visible, motivating and repeatable by bringing performance data to life through gamification.
What started as a prototype now powers recruitment teams in 45+ countries.
As developers who loved video games, we knew the power of clear goals and instant feedback. We applied that logic to the sales floor — and started building OneUp.
It began with our co-founders, Derry and James. As developers, their ethos was simple: build cool things and solve interesting problems.
James spent 18 months in door-to-door sales, where performance was tracked with tallies on a whiteboard. Both founders were lifelong gamers — they knew how competition and the thrill of achievement keep people coming back.
So they asked a simple question… why couldn't work feel more like play?
~ 1 ~Wins felt fleeting. Losses felt personal. And the link between daily effort and real results was totally invisible.
~ 2 ~Sales is a tough, gruelling job full of rejection. So we took the principles that make games so engaging and brought them to the sales floor.
The mission was born: to make success visible, motivating and repeatable by bringing performance data to life through gamification.
What started as a prototype now powers recruitment teams in 45+ countries.
~ 3 ~As developers who loved video games, we knew the power of clear goals and instant feedback. We applied that logic to the sales floor — and started building OneUp.
~ 4 ~Hardly anyone turns this far… but you did. That's the kind of curiosity that builds unstoppable teams. 👀
From a prototype to a global platform - here's how we've grown.
Founders Derry and James start coding a prototype inspired by video game mechanics to solve the disconnect between sales activity and motivation.
OneUp Sales officially launches and signs its first paying customer, proving the demand for a new way to drive performance.
We secure $200K in our first round of funding, validating our vision and enabling us to scale.
Surpassing 100 customers across Europe and North America, OneUp becomes a key tool for remote and hybrid sales teams during a critical time.
After securing $3M in series-A funding, we close out 2023 by hitting the 170+ customers marker, solidifying our position in the market.
$6M in funding later, we're now servicing 350+ clients around the world and have no plans to slow down. The journey continues.
See how OneUp can transform your team's performance. Get a personalised demo today and join thousands of recruiters who've made success visible.
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