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OneUp Labs is your go-to hub for recruitment industry research. Subscribe to receive new reports released every 6-8 weeks.

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Carrot

The Carrot & Stick Podcast

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About Us

Learn about our mission, story

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“I like that can see everything all in one place. From my own targets, to activity from colleagues, to Team Leagues, everything is simple and easy to use.”

User
Leona McPhail

Head Resourcing

Our Story

We make success visible, motivating and repeatable.

By bringing data and gamification together, we're on a mission to make every recruiter feel unstoppable. This is the story of how two developers turned a simple idea into a global movement.

OneUp Sales Team

Making a Difference Worldwide

The numbers speak for themselves. OneUp is transforming recruitment teams across the globe.

45+
Countries reached
8,000+
Active users
$6M+
Raised in funding

OUR ORIGIN STORY

It began with our co-founders, Derry and James. As developers, their ethos was simple: build cool things and solve interesting problems. James, having spent 18 months in door-to-door sales, saw firsthand how performance was tracked with tallies on a whiteboard. Meanwhile, both founders were lifelong gamers who understood the incredible power of video games to motivate action—how competition and the thrill of achievement could keep people coming back for more. Why couldn't work feel more like play?

Sales is a tough, gruelling job full of rejection. We decided to take the principles that make games so engaging and apply them to the sales floor. The mission was born: to make success visible, motivating and repeatable by bringing performance data to life using gamification.

The Problem We Saw

Performance was trapped on whiteboards or in messy spreadsheets. Wins felt fleeting, losses felt personal, and the link between daily effort and results was totally invisible.

The Spark We Had

As developers who loved video games, we knew how powerful clear goals and instant feedback were. We decided to apply that logic to the sales floor, and started building OneUp.

Derry, CEO & Founder of OneUp Sales
"My biggest motivator has always been solving tough problems. We built OneUp to bring clarity and motivation to a role that deserves more of both. We're still those same developers at heart, tinkering and testing to build things that help people perform better and feel more fulfilled in their work."
Derry Holt
CEO & Co-Founder

Meet the Minds Behind OneUp

The senior leadership team driving innovation and growth at OneUp Sales.

Derry Holt
Derry Holt
CEO/Founder
James Heath
James Heath
CTO/Founder
Chris Aitken
Chris Aitken
VP Revenue
Karl Drage
Karl Drage
Chairman
Carly Probert
Carly Probert
Head of Delivery
Adam Babajee-Pycroft
Adam Babajee-Pycroft
VP Product

Leveling Up Over the Years

From a prototype to a global platform - here's how we've grown.

2015

The Prototype

Founders Derry and James start coding a prototype inspired by video game mechanics to solve the disconnect between sales activity and motivation.

2016

Player One

OneUp Sales officially launches and signs its first paying customer, proving the demand for a new way to drive performance.

2017

Financial Power-up

We secure $200K in our first round of funding, validating our vision and enabling us to scale.

2020

Co-op Mode Activated

Surpassing 100 customers across Europe and North America, OneUp becomes a key tool for remote and hybrid sales teams during a critical time.

2023

New Milestone Unlocked

After securing $3M in series-A funding, we close out 2023 by hitting the 170+ customers marker, solidifying our position in the market.

2025

Unstoppable

$6M in funding later, we're now servicing 350+ clients around the world and have no plans to slow down. The journey continues.

Ready Player One?

See how OneUp can transform your team's performance. Get a personalised demo today and join thousands of recruiters who've made success visible.

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