We make success visible, motivating and repeatable.
By bringing data and gamification together, we're on a mission to make every recruiter feel unstoppable. This is the story of how two developers turned a simple idea into a global movement.
Making a Difference Worldwide
The numbers speak for themselves. OneUp is transforming recruitment teams across the globe.
OUR ORIGIN STORY
It began with our co-founders, Derry and James. As developers, their ethos was simple: build cool things and solve interesting problems. James, having spent 18 months in door-to-door sales, saw firsthand how performance was tracked with tallies on a whiteboard. Meanwhile, both founders were lifelong gamers who understood the incredible power of video games to motivate action—how competition and the thrill of achievement could keep people coming back for more. Why couldn't work feel more like play?
Sales is a tough, gruelling job full of rejection. We decided to take the principles that make games so engaging and apply them to the sales floor. The mission was born: to make success visible, motivating and repeatable by bringing performance data to life using gamification.
The Problem We Saw
Performance was trapped on whiteboards or in messy spreadsheets. Wins felt fleeting, losses felt personal, and the link between daily effort and results was totally invisible.
The Spark We Had
As developers who loved video games, we knew how powerful clear goals and instant feedback were. We decided to apply that logic to the sales floor, and started building OneUp.
Leveling Up Over the Years
From a prototype to a global platform - here's how we've grown.
The Prototype
Founders Derry and James start coding a prototype inspired by video game mechanics to solve the disconnect between sales activity and motivation.
Player One
OneUp Sales officially launches and signs its first paying customer, proving the demand for a new way to drive performance.
Financial Power-up
We secure $200K in our first round of funding, validating our vision and enabling us to scale.
Co-op Mode Activated
Surpassing 100 customers across Europe and North America, OneUp becomes a key tool for remote and hybrid sales teams during a critical time.
New Milestone Unlocked
After securing $3M in series-A funding, we close out 2023 by hitting the 170+ customers marker, solidifying our position in the market.
Unstoppable
$6M in funding later, we're now servicing 350+ clients around the world and have no plans to slow down. The journey continues.
Ready Player One?
See how OneUp can transform your team's performance. Get a personalised demo today and join thousands of recruiters who've made success visible.
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