The Carrot & Stick
Podcast
We get under the skin of sales, recruitment, and management. Join us as we interview industry leaders to discover what really makes the world of revenue tick.
Meet the Host
Derry Holt is the CEO & Co-Founder of OneUp Sales. With a background in development and a passion for gamification, he's on a mission to make success visible, motivating, and repeatable.
In the Carrot & Stick podcast, he digs deep into the reality of recruitment leadership, moving past the fluff to uncover actionable insights.
Latest Episodes
From Agency Founder to Scaling Architect: Sam Crisp's Exit
Discover how Sam Crisp scaled Arama, avoided 'shiny client' pitfalls, and created long-term success strategies for recruitment agencies. Listen to...
Why Cold Calling is Essential for Perm Growth
Discover why Verto People's commitment to cold calling and their unique strategies have led to their impressive growth in the recruitment industry.
Building a Recruitment Culture That Lasts and Retains Top Talent
Discover how to build a recruitment culture that retains top talent through shared vision, loyalty, and purpose, beyond just financial incentives.
Motivation in a Tough Market: Effort, Data, and Purpose
Learn how to retain and motivate high-performers in a tough market by focusing on effort, transparent communication, and purpose-driven coaching.
Contract Recruitment: From Start to Scale with Gary Goldsmith
Discover the science behind scaling a contract recruitment business with insights from Gary Goldsmith and Derry Holt. Learn key strategies for...
More Episodes
The Carrot & Stick Podcast #29: Greg Savage, The No-BS Guide to Recruitment Leadership
Unlock recruitment leadership secrets with Greg Savage's expert insights on KPIs, coaching, and team-building. Listen to the latest Carrot & Stick...
The Carrot & Stick Podcast #35: Authentic Leadership & Surviving a PE Exit | Chris O'Connell
Chris O'Connell discusses authentic leadership, the pitfalls of PE exits, and leveraging LinkedIn effectively on this week's Carrot & Stick Podcast.
The Carrot & Stick Podcast #34: Is Recruitment Training Over-rated? | Ben Browning
Explore why training may be overrated in recruitment and discover the power of a well-defined sales process for consistent growth and success.
The Carrot & Stick Podcast #33: Top Billers Don't Make Great Operators | Hishem Azzouz
Explore why top billers don't always make great recruitment operators and learn how to build a thriving recruitment agency with insights from...
The Carrot & Stick Podcast #32: Will AI Replace Recruiters? Andy Hallett Weighs In
Andy Hallett discusses how AI can enhance recruitment but can't replace the human touch, advocating for strategic growth and relationship-building in...
The Carrot & Stick Podcast #31: Joe Bungey on Data, Consistency, and Long-Term Vision
Insights from Mustard's Operations Director on Building a Resilient Recruitment Business.
The Carrot & Stick Podcast #30: Will Grasshoff on Building a Winning Culture
Discover insights on building a winning culture and leadership in recruitment from OxSeven's CEO Will Grasshoff on the latest Carrot & Stick podcast.
The Carrot & Stick Podcast #28: James Osborne's Insights on Leadership and the Evolving Recruitment Landscape
James Osborne, CEO & Founder of The Recruitment Network
The Carrot & Stick Podcast #26: Embracing The Hustle with Elaine Tyler, CEO of Venatrix
Elaine Tyler, CEO of Venatrix
The Carrot & Stick Podcast #25: The Unconventional CEO
Alex Dick, CEO of Alexander Lyons Solutions
The Carrot & Stick Podcast #24: Inside Connecting Experts' US Expansion
Ross Fraser, CEO & Founder of Connecting Experts
The Carrot & Stick Podcast #23: Why L&D Should Sit Under Ops to Drive Revenue Growth
Spencer Pike Lyon, Head of L&D and Sales Operations at Discover International
The Carrot & Stick Podcast #22: What Motivates People? Insights from 23 Yrs in Recruitment
Ashley Rice, Ashley Rice Professional Development
The Carrot & Stick Podcast #21: The Art & Science of Scaling a Recruitment Business
Gary Goldsmith, Co-Founder of RDLC
The Carrot & Stick Podcast #20: Crossing the Pond, Taking Recruitment from the UK to the USA
Patrick Waites, Co-Founder at Coltech Global
The Carrot & Stick Podcast #19: The Role of Automation and AI in Recruitment
Kamal Ladwa, Founder at Syun Consulting
The Carrot & Stick Podcast #18: Navigating Tough Markets and Keeping the Team Motivated
Dualta Doherty, Co-founder at Recwired
The Carrot & Stick Podcast #16: Revolutionising Recruitment with OKRs
Edmund Blogg, Director at RecruitHub
The Carrot & Stick Podcast #15: From Accidental Recruiter to CEO
Richard Fischer, CEO at Skillsearch
The Carrot & Stick Podcast #14: Meet the 21 Year Old Recruitment Maverick
Tom Cox, Founder at Thomas Berkeley Recruitment
The Carrot & Stick Podcast #13: The CHRIStmas Special
What do Christmas hats and sales success have in common? This podcast episode holds the answer 🤔
The Carrot & Stick Podcast #12: Why You Shouldn't Be a Manager
In this episode, Reece Warren, Associate Director at Discovered MENA, talks about why not everyone should aim to be a manager. Listen here.
The Carrot & Stick Podcast #11: Unlocking Sales Success
Boost your sales results with customer-focused playbooks, empowering coaching techniques, and Growth Genie's Cosmic framework. Insights from Michael...
The Carrot & Stick Podcast #10: Build a Revenue Generating Machine
In this episode, Dougie Loan, Chief Revenue Officer at Sourcewhale, joins Derry Holt to discuss how to build a revenue generating machine. Listen...
The Carrot & Stick Podcast #9: Adapting to Modern Recruiters
In this episode, Ben Wallin, co-founder and director of Edison Smart, discusses adapting to the challenges of the modern recruitment landscape....
The Carrot & Stick Podcast #8: Sales Leadership & Self Development
In this episode, Hitesh Kapadia, co-founder and CRO of JointFlows, discusses different managerial styles, managing career progression and AE...
The Carrot & Stick Podcast #7: Learning to Lead and Make Good Hires
In this episode, Ollie Sharpe, VP of Sales at Abacum, discusses how to become a recruitment leader and ensure your team make good hires. Listen here.
The Carrot & Stick Podcast #6: Motivation and Recognition
In this episode, Richard Smith, VP Sales at Allegro, discusses coaching, recognition and the shifting dynamics of buyer-seller relationships.
The Carrot & Stick Podcast #5: Empathy and Internal Branding
In this episode, Bryan Mulry, Account Manager at SalesLoft, shares his insights on the importance of empathy and the need for a little bit of...
The Carrot & Stick Podcast #4: Motivating Sales Teams and Hiring Tips
In this episode, Kevin Beales, Founder at MySalesCoach, delves into the various aspects of sales coaching, highlighting it's importance beyond...
The Carrot & Stick Podcast #3: Onboarding & Employee Retention
In this episode, Alex Gilbert, L&D Manager at 11 Investments, highlights the significance of a successful onboarding process in employee retention.
The Carrot & Stick Podcast #2 - Unleashing Sales Potential
In this episode, Ciara, Sales manager at Odro, shares her journey in sales, her management style, and the keys to building a successful sales team.
The Carrot & Stick Podcast #1: Humanising Recruitment
In this episode, Donna Owen, VP of Revenue at Odro, talks about her recruitment journey, leadership styles, and having conversations with...





