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OneUp Labs is your go-to hub for recruitment industry research. Subscribe to receive new reports released every 6-8 weeks.

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Carrot and Stick

The Carrot & Stick Podcast

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“I like that can see everything all in one place. From my own targets, to activity from colleagues, to Team Leagues, everything is simple and easy to use.”

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Leona McPhail

Head Resourcing

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Carrot & Stick Podcast

The Death of the Generalist Recruiter | Chris Atiyah from Engtal

Apr 02, 2026
<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >The Death of the Generalist Recruiter | Chris Atiyah from Engtal</span>
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"Really believe the day of the general recruiter is over. You need to operate in a market where talent is very scarce."

— Chris Atiyah

How do you scale a 50-person recruitment agency with zero staff attrition while successfully pivoting through economic shifts? In this episode, Chris Atiyah, CEO of Engtal, shares his blueprint for building a relationship-first, highly specialised agency across multiple US niches.

He also reveals exactly how he weaponises AI—using custom ChatGPT setups to rapidly upskill junior recruiters, decode technical CVs, and maintain a culture of elite tech adoption.

Derry Holt
Host

Derry Holt

CEO, OneUp Sales
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Chris Atiyah
Guest

Chris Atiyah

CEO & Co-Founder, Engtal
Connect
01:52
Chris's journey from the UK to launching Engtal in Chicago
4:04
Building a Zero-Attrition Culture
16:31
Building a Multi-Brand, Multi-Niche Agency
22:16
Client-driven vs. candidate-driven markets (and where you need to focus)
29:04
Using ChatGPT to Build Market Knowledge Fast
50:03
Brutal truths and lessons learned for aspiring agency founders

What we cover in this episode

The Secret to Zero Attrition

Learn why hiring graduates up to a year in advance and hosting unconventional events like "parents' evenings" builds unshakable employee loyalty.

Niche Down to Scale Up

Discover how diversifying into highly specialised, candidate-driven markets protects your agency from economic downturns.

AI as the Ultimate Trainer

Uncover how to use ChatGPT to automatically score candidate qualification calls and rapidly teach junior staff complex technical markets.

Mastering Tech Adoption

Stop wasting money on unused software by shifting your leadership focus from the tool itself to building a culture of 100% tech adoption.

Turn Insight Into Action

Chris has proven with Engtal that a transparent, high-accountability, tech-first culture is the ultimate retention tool.

If you're ready to build that same data-driven energy in your own agency, see how OneUp Sales can make it happen.

 

Book a OneUp Demo