If you’re running Bullhorn as your CRM, you’ve probably looked at Bullhorn Analytics. On the surface, it makes sense: stick with the same vendor, plug into the same data, job done.
But here’s the reality many recruitment leaders hit: once you start digging into the numbers, those “out-of-the-box” dashboards don’t always tell the story your business actually needs. And when the board is asking for specific KPIs, or when your recruiters need live visibility on the floor, you can end up stuck exporting data into spreadsheets, reformatting it, and wondering if there’s a smarter way.
That’s usually when OneUp comes into the conversation.
So if you’re weighing up Bullhorn Analytics against OneUp, here’s a straightforward look at what to compare.
What Recruitment Leaders Actually Care About
From speaking with hundreds of leaders, the wish list is usually the same:
- Reports that can be shaped around your business, not the other way around.
- Time back for your ops team (because nobody wants to spend Friday afternoons fixing spreadsheets).
- Tools recruiters will actually use, not just leadership.
- Integrations that don’t break the moment you add something new to your stack.
- And finally, something that doesn’t just measure performance but drives it.
With those criteria in mind, let’s look at the two platforms.
Bullhorn Analytics: The Familiar Choice
Bullhorn Analytics (formerly Cube19) has been around for years. It’s tightly integrated into Bullhorn CRM, and for many agencies, that’s appealing — no extra setup, no complicated onboarding.
It does a solid job of surfacing high-level insights, but limitations become clear as soon as you need more flexibility.
User feedback reflects this. As one G2 reviewer explained:
“I have to provide daily KPI reports to the board based specifically on the challenges of our business. They want to see certain KPIs in the same report and Bullhorn Analytics wasn’t able to do that in the same report.”
— Craig L., Partner at Cloud International
For agencies that want a CRM-native reporting solution with a stable, board-level view, Bullhorn Analytics remains a strong option.
OneUp: Built for Performance
OneUp takes a different tack. Rather than being just a reporting add-on, it’s built to make performance visible, actionable, and engaging.
- Reporting without the pain: Ops leaders save around 3 hours a week (150 hours a year) with drag-and-drop dashboards and correct averages.
- Deeper visibility: Granular metrics like perm vs. contract placements, time-to-fill, and average fees are accessible without endless drilldowns.
- Broader integrations: With 55+ supported systems — from Bullhorn, Vincere, and JobAdder to Salesforce, VoIP, timesheets, and finance — OneUp fits into a modern, composable stack.
- Adoption baked in: Recruiter-facing dashboards, customisable TVs, missions, leagues, and celebrations make KPIs part of daily culture.
- Automation everywhere: From scheduled reports and daily digests to trigger-based alerts and Microsoft Teams pushes, data doesn’t sit idle.
- Proof of impact: Agencies using OneUp have reported +43% more placements and +25% more revenue per head.
And the platform’s reputation backs it up:
- G2’s #1 recruitment gamification platform.
- 4.9 out of 5 stars average rating.
- 97% of users would recommend.
- Used by over 8,000 recruiters every day.
Side by Side
When you put the two platforms next to each other, the differences become clearer across several areas:
- Reporting & Pipelines: Bullhorn Analytics provides a strong baseline but relies heavily on templates and drilldowns. Averages can sometimes be skewed, and pipelines only show jobs with logged activity. OneUp offers fully flexible dashboards with granular metrics, plus pipelines that separate perm and contract roles by default.
- User Experience: Leaders often describe Bullhorn Analytics’ UX as inconsistent, with limited filtering and no dark mode. OneUp prioritises usability, with consistent dashboards, filtering by client or tags, and features like dark mode that improve adoption.
- Gamification & TVs: Bullhorn Analytics is light on gamification (mostly leaderboards), and its TVs are basic, showing deal celebrations only for placements. OneUp takes gamification much further — with missions, leagues, unlimited competitions, modern TVs, and celebrations for any metric.
- Automation: Bullhorn Analytics has limited automation options, with no straightforward way to automate reports. OneUp enables full report automation, trigger-based actions, and Microsoft Teams/in-app celebrations, plus daily digests that keep performance front-of-mind.
- Data & Integrations: Bullhorn Analytics is best if you want a purely Bullhorn CRM-native experience, but it’s restrictive outside that ecosystem. OneUp supports 55+ integrations with two-way data flow, covering CRMs, comms tools, finance, and more.
- Adoption & Insights: Bullhorn Analytics is geared toward managers and ops teams, with less traction at consultant level. OneUp is built for both managers and recruiters, with adoption tools (TVs, competitions) and insights into feature usage and data hygiene.
- Trials & Access: Bullhorn Analytics doesn’t offer a trial, while OneUp gives agencies the option to test before committing.
Why It Matters
Analytics tools aren’t just about producing reports — they’re about turning those reports into action and growth.
If your priority is board-level reporting inside Bullhorn CRM, Bullhorn Analytics delivers a familiar, integrated option.
If your priority is flexibility, recruiter adoption, and faster time-to-value, OneUp provides a modern alternative designed to fit into a broader stack and drive engagement on the floor.
Recruitment leaders today are also buying differently. They expect fast ROI, they want tools that their teams will actually use, and they trust peers’ recommendations more than vendor promises. In that context, the right choice isn’t about which platform is “better” — it’s about which one fits your agency’s goals.
For some, Bullhorn Analytics will be the safe, CRM-native solution. For others, OneUp will be the tool that not only reports on performance but helps improve it.
Wrapping Up
So, Bullhorn Analytics or OneUp?
- Bullhorn Analytics is the established, CRM-native choice for agencies that want solid, board-level reporting within Bullhorn.
- OneUp is the alternative for leaders who want more flexibility, deeper visibility, and recruiter-level adoption that drives growth - bringing your analytics and gamification together for less.
If you’re exploring your options, the best next step is simple: see it in action.
👉 Book a demo and find out how OneUp could fit inside your Bullhorn environment.
