"Cold calling is alive. Anyone who says it's dead is scared of the phone."
In a market obsessed with "Contract Recurring Revenue," Martin Doig and Robbie Sturgess did the opposite. They built Verto People into a 38-head, 99% Perm agency that is rapidly scaling across the UK and US.
In this episode, they break down exactly how they did it—from hiring specifically for "call reluctance" to giving away 25% of the business to their team.
What we cover in this episode
The 99% Perm Model
Why Verto stuck to their guns when the industry said "pivot to contract," and how they make it work.
US Expansion
How "British Ben" helped them scale from 2 to 16 heads in America in just 12 months.
Equity for All
The exact EMI scheme they use to give 25% of the business back to the team.
Relentless BD
Why "Call Reluctance" is the number one reason they reject a hire.
Turn Insight Into Action
You can't drive that kind of office buzz with a whiteboard. OneUp Sales turns your CRM data into live TV leaderboards that actually motivate your team.
